You are already paying Meta and Google every month. I'll show you how to build a local media brand that sends you leads for years and belongs to you, not an algorithm.
Hi, I'm TJ. I owned a multi-million dollar insurance agency for nearly 20 years. Now I help agents build local media companies they own.
Just curious? Get the free playbook insteadMost agents are stuck renting attention. You pay Meta, Google, and lead vendors month after month. When you stop paying, everything stops.
What if instead of renting attention from platforms, you owned the go-to local media brand in your town?
A local media company is just a newsletter, a simple website, and a social presence that people in your town follow for what is happening locally.
Think: "[Your City] Scoop" or "[Your City] Daily" that everyone in town recognizes.
This is not spamming people with insurance content. This is giving them something they actually want so that when insurance comes up, they already know, like, and trust you.
Your name is in front of locals every week. When they need auto, home, or life, you are already in their inbox.
Competitors can mail, text, or cold call. You are the one they see every Thursday with useful local content.
You are not just selling a book. You are selling a local media brand with thousands of residents subscribed.
Want to launch a side business later? Taxes, Medicare, real estate, investing. You already own the audience.
One extra policy a month can cover the cost of building this. Everything after that is upside.
The hardest part of marketing is getting people to notice you. A local media brand earns that attention on autopilot.
Agents already understand local. They are trusted advisors. The jump to local media host is natural.
This is not just a marketing play. Your media brand can generate its own revenue through sponsorships, ads, and partnerships, creating a second income stream that exists outside your agency.
We pick your city and angle, name your media brand, and map out your first 90 days.
We set up the tech, templates, and content system so you are not staring at a blank page.
We help you grow subscribers, integrate your agency, and turn attention into warm conversations.
This is not a course. This is a done-with-you launch of a real local media brand.
At this level, most agents are already spending more every month on leads that they do not own.
Plan on one to two hours a week. We handle the heavy lifting on tech, templates, and structure. Your main job is to stay plugged into your community and approve content.
That is fine. This model can work with simple written content and curated local stories. If you want to be on camera later, great. If not, it can still work.
Most of the content is about your town, not insurance. When you do talk about insurance, we can keep that inside your carrier's existing guidelines.
If someone else is doing it, that proves people care. We help you differentiate with your angle, your niche, and your audience. You do not need to be the only media brand. You just need to be the one your future clients know.
Packages start in the low four figures. One or two extra policies a month can cover that. We can talk through numbers on the call and see if it makes sense for you.
Get insights, strategies, and success stories from insurance agents building their local media brands.
On a free 30-minute strategy call, we will look at your market, your current marketing, and whether building a local media brand makes sense for your agency. If it is not a fit, I will tell you.
Book a Free Strategy CallDownload "The Insurance Agent's Guide to Owning a Local Audience" and see how this model works before you ever book a call.
Subscribe to Get the Playbook